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クリック&モルタル実践による顧客ロイヤルティの獲得 : ツタヤオンライン
https://nagano.repo.nii.ac.jp/records/426
https://nagano.repo.nii.ac.jp/records/42609b63660-5f03-42c2-81be-39c1e52d87b5
名前 / ファイル | ライセンス | アクション |
---|---|---|
nagano_24-03-01.pdf (629.5 kB)
|
Item type | Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-03-10 | |||||
タイトル | ||||||
タイトル | クリック&モルタル実践による顧客ロイヤルティの獲得 : ツタヤオンライン | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
その他(別言語等)のタイトル | ||||||
その他のタイトル | Getting Customer Loyalty by Clicks and Mortar : The Case of Tsutaya Online | |||||
著者 |
卜部, 正夫
× 卜部, 正夫 |
|||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Temporary enthusiasm for net business has passed by. But, many existing companies are trying to get substantial benefit from net business technologies into their own business. One of the important keywords is Clicks and Mortar (Bricks and Clicks). There is a company, named Tsutaya Online, which has made great advance in promoting their customer loyalty by applying Clicks and Mortar to their business. This paper is to clarify key success factors of Clicks and Mortar by analyzing the case of Tsutaya Online. | |||||
書誌情報 |
長野大学紀要 en : BULLETIN OF NAGANO UNIVERSITY 巻 24, 号 3, p. 1-9, 発行日 2002-12-26 |
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出版者 | ||||||
出版者 | 長野大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0287-5438 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00179217 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |