@article{oai:nagano.repo.nii.ac.jp:00000426,
 author = {卜部, 正夫},
 issue = {3},
 journal = {長野大学紀要, BULLETIN　OF　NAGANO　UNIVERSITY},
 month = {Dec},
 note = {application/pdf, Temporary enthusiasm for net business has passed by. But, many existing companies are trying to get substantial benefit from net business technologies into their own business. One of the important keywords is Clicks and Mortar (Bricks and Clicks). There is a company, named Tsutaya Online, which has made great advance in promoting their customer loyalty by applying Clicks and Mortar to their business. This paper is to clarify key success factors of Clicks and Mortar by analyzing the case of Tsutaya Online.},
 pages = {1--9},
 title = {クリック＆モルタル実践による顧客ロイヤルティの獲得 : ツタヤオンライン},
 volume = {24},
 year = {2002}
}