{"created":"2023-06-27T07:08:28.185680+00:00","id":391,"links":{},"metadata":{"_buckets":{"deposit":"f1548c65-34da-4a08-bfbd-c355a321d56d"},"_deposit":{"created_by":7,"id":"391","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"391"},"status":"published"},"_oai":{"id":"oai:nagano.repo.nii.ac.jp:00000391","sets":["31:73"]},"author_link":["0"],"item_3_alternative_title_1":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Competitive Strategy in University Entrance Trial Test Market : An Analysis of \"Shiken Test\""}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2001-12-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"60","bibliographicPageStart":"45","bibliographicVolumeNumber":"23","bibliographic_titles":[{"bibliographic_title":"長野大学紀要"},{"bibliographic_title":"BULLETIN　OF　NAGANO　UNIVERSITY","bibliographic_titleLang":"en"}]}]},"item_3_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_3_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"福武書店(現・ベネッセコーポレーション)の進研模試が、旺文社模試を追撃していった過程を競争戦略の理論に基づいて分析した。福武は、競合製品(旺文社模試)の特性をしっかりとらえ、限られた経営資源を最も効率的な顧客(有力高校)や地域(旺文社模試の手薄な地域)やセグメント(低学年)に集中し、独自の製品差異化(試験内容、データ提供、充実した母集団、独自情報の提供)をはかり、環境変化(学園紛争、入試改革、新カリキュラム)を有利に活用して、最終的には旺文社をこの市場から撤退させた。","subitem_description_type":"Abstract"}]},"item_3_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"長野大学"}]},"item_3_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00179217","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0287-5438","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井原, 久光"},{"creatorName":"東田, 晋三"}],"nameIdentifiers":[{"nameIdentifier":"0","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2012-03-10"}],"displaytype":"detail","filename":"nagano_23-03-03.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"url":"https://nagano.repo.nii.ac.jp/record/391/files/nagano_23-03-03.pdf"},"version_id":"a374e2c1-ec5d-4ad6-b8ed-bb567648fb81"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"模擬試験市場における競争戦略 : 進研模試を事例にして","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"模擬試験市場における競争戦略 : 進研模試を事例にして"}]},"item_type_id":"3","owner":"7","path":["73"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-03-10"},"publish_date":"2012-03-10","publish_status":"0","recid":"391","relation_version_is_last":true,"title":["模擬試験市場における競争戦略 : 進研模試を事例にして"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-27T07:43:08.811123+00:00"}