{"created":"2023-06-27T07:08:27.994220+00:00","id":388,"links":{},"metadata":{"_buckets":{"deposit":"38e36f9b-1f9a-42c3-9a46-30f0a3960c9f"},"_deposit":{"created_by":7,"id":"388","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"388"},"status":"published"},"_oai":{"id":"oai:nagano.repo.nii.ac.jp:00000388","sets":["31:72"]},"author_link":["0"],"item_3_alternative_title_1":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"The Secret Behind the Success of TOEIC : An Analysis from a Marketing Viewpoint"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2001-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"52","bibliographicPageStart":"32","bibliographicVolumeNumber":"23","bibliographic_titles":[{"bibliographic_title":"長野大学紀要"},{"bibliographic_title":"BULLETIN　OF　NAGANO　UNIVERSITY","bibliographic_titleLang":"en"}]}]},"item_3_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_3_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"英語能力テストTOEICの発展を振り返りながら、①広いドメイン、②権威の構築、③製品の差異化、④競合の回避、⑤産業界向け集中的マーケティング・ミックスの視点から分析した。社会学的なチャーター効果や、エーベルの事業定義にもふれ、TOEICの今後の戦略についても言及した。","subitem_description_type":"Abstract"}]},"item_3_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"長野大学"}]},"item_3_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00179217","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0287-5438","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井原, 久光"},{"creatorName":"鶴岡, 公幸"}],"nameIdentifiers":[{"nameIdentifier":"0","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2012-03-10"}],"displaytype":"detail","filename":"nagano_23-02-03.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"url":"https://nagano.repo.nii.ac.jp/record/388/files/nagano_23-02-03.pdf"},"version_id":"a37d3cbd-fbbf-40ca-96eb-f25021a4d53a"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"TOEIC成功の秘密 : マーケティング的視点からの分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"TOEIC成功の秘密 : マーケティング的視点からの分析"}]},"item_type_id":"3","owner":"7","path":["72"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-03-10"},"publish_date":"2012-03-10","publish_status":"0","recid":"388","relation_version_is_last":true,"title":["TOEIC成功の秘密 : マーケティング的視点からの分析"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-27T07:43:21.612094+00:00"}